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A lot of great things happen on the ground, we live here, for one, and that's nothing to shake a stick at. But when it comes to finding some purified water, you've got to look up. When you look up, you just think about things differently. You see faces in the clouds. You admire the clear, blue sky. Heck, if you're lucky you might even see a shooting star or a bald eagle or both. We looked up and were inspired by the clouds to vapor-distill Smartwater. By taking cues from mother nature and then adding electrolytes for taste, we were able to take crisp and pure to a whole new level. So, next time you're searching for some new possibilities (or just some purified water) you know where to look.